GRAND RAPIDS, Mich. – Meijer announced that it will stretch every customer’s $10 Simply Give donation further yesterday and today. That means for every $10 donation card purchase, Meijer will contribute $20, resulting in a total $30 donation. Meijer began its Simply Give program in November 2008 to help restock the shelves of local food pantries throughout the Midwest. The campaign has been rebranded with the color orange, representing hunger awareness. The program has generated nearly $8 million for those food pantry partners to distribute to hungry families. During each Simply Give campaign, customers are encouraged to purchase $10 Simply Give donation cards that are then converted into Meijer food-only gift cards and given to the food pantry selected by the store. The Simply Give program runs three times a year; the spring campaign will run through May 12. Customers can find the rebranded Simply Give donation cards on fixtures near the checkout and in grocery and pharmacy departments.
