SYRACUSE – Poly-Wood Inc., developer and manufacturer of eco-friendly casual outdoor furniture, recently announced the recent promotion of Chad Yordy to vice president, sales and marketing.
Yordy initially joined Poly-Wood in 2006 as director of sales for the contract division of the Syracuse-based manufacturer.
“Over the past five years, Chad has been instrumental in expanding the sales and marketing efforts of Poly-Wood,” said Doug Rassi, president, Poly-Wood, Inc. “With the tremendous growth potential of the outdoor industry, we are looking forward to Chad driving our initiatives to not only build upon our leadership position, but also to facilitate avenues for growth opportunity.”
In his new position, Yordy, who will continue to be responsible for the expansion of sales and distribution channels, also will coordinate the company’s growth strategies. As vice president of sales and marketing, Yordy will focus on future markets, product segments, business opportunities and acquisitions as well as the new product development efforts for all divisions of Poly-Wood Inc.
Poly-Wood Inc., in addition to its casual furniture manufacturing operation, is also an industry leader in the manufacturing and marketing of plastic lumber to multiple industries from landscaping to farming. Poly-Wood, Inc. also recently acquired the Image Group, a leading design and advertising firm serving northeastern Indiana.
“Our growth in the coming years will focus on the convergence of technology and marketing initiatives,” said Yordy. “I am looking forward to leading our efforts to implement unified sales and technology strategies and to the growth that can result.”
Yordy, his wife, Jennifer, and their two daughters, Justine and Kyla, reside in Goshen.
