Poly-Wood Names Hertel and Tusing to Corporate Management Team
Posted
Staff Report-
SYRACUSE – Poly-Wood, Inc., leading developer and manufacturer of high-performance, eco-friendly casual outdoor furniture, has recently named Doug Hertel as the company’s marketing manager and Becky Tusing as its director of administration. The expansion of the management team is a result of significant growth being experienced by the Syracuse-based manufacturer.
Hertel was named as Poly-Wood’s marketing manager, effective August 2011. In this position, Hertel is responsible for all marketing functions for the manufacturer including creation and coordination of advertising, publicity, product photography, marketing materials, trade shows, new product research and budgeting activities for the marketing department.
“With Doug’s years of experience, he is a valuable addition to our marketing team,” said Chad Yordy, director, sales and marketing, Poly-Wood, Inc. “As marketing manager, Doug will focus on further promoting the Poly-Wood brand and our premium position within the casual industry.”
Hertel brings to his position more than 18 years of marketing and advertising experience. Prior to joining Poly-Wood, Hertel was the owner of an Indiana-based advertising and design agency. Hertel reports to and assists Poly-Wood’s director, sales and marketing. “I am charged with placing continued importance on innovation and out of the box thinking,” said Hertel. “This emphasis is applied not only to our product line; but also to the manner in which they are presented, displayed and marketed.”
As the recently named, director of administration, Tusing also is a new member of Poly-Wood’s corporate management team. Reporting to the president of Poly-Wood, Inc, Doug Rassi, Tusing joined the manufacturer in June of this year. In the director of administration position, Tusing oversees all activities and personnel within the company’s accounting, human resources, reception, customer service and warranty, information technology, and inventory management departments.
“My goal in this new position is to create an infrastructure in which we align people and processes to create a firm base on which to grow the company,” said Tusing. “Poly-Wood is an exciting company with a lot of growth potential of which I am happy to be a part.” A graduate of Indiana University, Tusing is a licensed CPA with over 30 years of experience in manufacturing and public accounting.
“The additions of Becky and Doug will increase our ability to better serve our customers and capitalize on the growth that is being experienced,” said Poly-Wood’s president, Doug Rassi. “We evaluated a lot of applicants for these important positions and are happy to have individuals of the caliber of Becky and Doug to help in driving Poly-Wood, to the next level.”
Hertel resides in Granger with his wife and their children.
Residents of Syracuse, Tusing and her husband have two grown children.
For more information about Poly-Wood, Inc and its plastic lumber outdoor furnishing lines, visit www.polywoodinc.com
