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Holiday Inn Express Shows Off Relaunch

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Holiday Inn Express Shows Off RelaunchThe new Holiday Inn sign introduced in 2007 is making its way around the world.

And recently, the Holiday Inn Express announced this green and blue beacon of hospitality will light the way for visitors to Warsaw.

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand family relaunch program established to create a more contemporary brand image, increase quality and consistency within the brand. Warsaw is one of 10 Holiday Inn Express Hotels owned and operated by the Konover Hotel Corp.

"We are thrilled to join the growing list of Holiday Inn Express hotels who now proudly display the brand new sign and everything it represents," said Carl Hill, manager of the Holiday Inn Express. "Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travelers, and this property will continue to serve travelers well in this market. Our primary focus will continue to be customer service, but the Holiday Inn Express relaunch brings with it a fresh and contemporary look."

Elements of the relaunch for Holiday Inn Express include:

- Redesigned Brand Signage

- An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Warm Welcome

- A new signature arrival - including new lighting, landscaping and design features - that creates an energized and branded sense of welcome that is universally recognizable.

- Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.

New Service Promise

- A best-in-class service culture - "Stay Real" - to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel - the Guest Experience Champion.

The 76-room hotel is within driving distance to The Villages of Winona, and offers such business conveniences as meeting rooms, business center, free internet, third-floor concierge lounge, etc. Other amenities include fitness center, indoor pool, Hot Smart Start Breakfast etc.