Da-Lite Screen Co. in a new initiative announced its Da-Lite Screen Green Exchange Program. The new initiative is aimed at reducing the burden to recycle an old projection screen when a new Da-Lite screen replaces an existing installation. This is the first of many "green" programs that are being implemented by Da-Lite. Earlier in 2007, Da-Lite replaced its Warsaw manufacturing paint spray booths with more environmentally friendly powder coating lines designed to reduce VOC emissions.
"Today's announcement is another example of being responsive to our market(s) as well as our role of being a 'green' corporate citizen," said Judith Loughran, executive vice president of Da-Lite. "It is becoming more and more difficult for schools, businesses and entertainment venues to find a proper way to dispose of an old projection screen."
The program became effective Jan. 1 and is available throughout North America. Specific instructions on how customers can qualify for the Da-Lite Screen Green program will be posted on the company Web site by the launch date.
Details of the program will include a purchase/exchange provision. The customer will receive the necessary shipping materials to return the old screen to Da-Lite when the new screen arrives at the installation. It will be the customer's responsibility to ship the product to Da-Lite for recycling. The recycled screens can be sent directly to the company's headquarters in Warsaw.
