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Slate offers a modular platform for infinite customization, built people looking for a vehicle that will adapt to their changing needs without breaking the bank, the release from Slate states. The Slate truck is priced at $24,950, and Slates are the first vehicles designed to be wrapped.
Slate is collaborating with Crayola to introduce five vehicle wraps featuring colors from Crayola’s collection - cerulean, fern, Jersey tomato, razzmatazz and cult favorite, dandelion.
“Slate vehicles are all about accessorization, and we collaborated with Crayola for their instantly recognizable palette as part of their first-ever automotive partnership,” said Ben Whitla, head of brand and marketing for Slate. “Two iconic brands are coming together to enable Slate drivers to make their mark with a Crayola color. Slate is creating more ways for owners to make a vehicle their own again and again over time, and Crayola has long celebrated creativity, color and self-expression.”
“Color has always been a powerful form of self-expression, and Crayola has spent generations helping people bring their individuality to life through creativity,” said Anna Roca, head of global partnerships at Crayola. “We’re thrilled to partner with Slate on our first-ever automotive collaboration, transforming a vehicle into a canvas and giving drivers a bold and unexpected way to express their personalities through color and creativity – values that both our brands champion.”
The five Slate and Crayola wraps will be offered as starter packs that include decals, a key fob cap and a clip-on dashboard Slatelet. These will be offered on the direct-to-consumer Slate Marketplace.
You can preorder your Slate now for $300. Ahead of your delivery date, you’ll be able to purchase your Slate x Crayola starter pack, at slate.auto/crayola. Order your Slate as a pickup or as one of two SUVs - or convert it after purchase.
