WABASH - “In his role, Jason Souther will oversee Beacon’s branding efforts and shape marketing strategies that will expand and amplify the Credit Union’s standing as a strong financial institution,” the release states. “He is responsible for tracking and analyzing the performance of advertising campaigns and ensuring that all marketing material is in line with Beacon Credit Union’s brand identity.”
Souther joined the Beacon team in 2020 as the brand ,anager. During his tenure with the credit union, he brought together and led a creative brand team to build tight alignment between brand and business strategy.
“Jason is a valued part of our team,” said Marc Briney, chief marketing officer. “He is very passionate about branding, advertising and marketing and will help us continue to grow as a credit union to better serve our members.”
He holds a Bachelor of Science from Grace College, Graduate Certificate and Master of Business Administration in Marketing from Indiana Institute of Technology.
Souther resides in Kosciusko County with his wife and two children.
