SOUTH BEND – Everwise Credit Union welcomed Trisha Smith as its new vice president, marketing, a role she assumed in February. Based in Indianapolis, Smith will lead the day-to-day marketing operations of the credit union with direct responsibility for branding, marketing, advertising, business development and community engagement activities. She is also responsible for the design and execution of customer, sales and revenue growth strategies, according to the release from Everwise.
Smith has more than 20 years of extensive experience in growth marketing, branding, public relations and media, advancing both established organizations and startup companies. Most recently, she served as director of growth marketing at Helpful and was vice president of marketing and communications at Market Wagon. She also gained experience as director of marketing and brand at the University of Indianapolis, executive director of the Clark-Pleasant Education Foundation and as director of media services at an Indianapolis-based marketing and advertising agency.
“We're thrilled to welcome Trisha to the Everwise team,” said Angie Dvorak, chief marketing and growth officer at Everwise. “She brings not only deep marketing expertise but also a proven ability to drive growth and brand awareness. Her leadership will be instrumental in shaping our marketing strategy and strengthening our connection with the communities we serve.”
Smith earned both a Master of Business Administration and Bachelor of Science in Communications and Public Relations from the University of Indianapolis. She also earned a Certificate in Marketing Analytics from Wharton Executive Education.