Precision Medical Technologies, a Warsaw-based medical contract manufacturer specializing in orthopedic implants and devices, unveiled new branding, including an updated logo and name branding, that better reflects the company’s adaptability of services and products provided to customers and, ultimately, patients undergoing a surgery or procedure.
As part of the rebranding process, the names Precision Medical Technologies and PreMedTec will no longer be used interchangeably, and the company will be branded as Precision Medical Technologies or Precision, according to a provided news release.
“While the word precision refers to accuracy and exactness, it also describes a state or quality of being precise – such as delivering the same result every time it measures the same thing,” said Ryan Thornburgh, president of Precision Medical Technologies. “As we look to the future of Precision, we’re excited to focus on the connections between the meaning of our name and our brand promise of reliability to our customers and teammates.”
The brand promise of reliability is also the inspiration for Precision’s new logo. The design element of movement in the logo represents Precision’s 24-hour response times to quotes and some of the shortest lead times in the industry, the release states.
Precision specializes in complex assembly implants and instruments, single-use instruments and various products in the shoulder, hip, knee, spine, and trauma and extremities markets. To learn more about Precision Medical Technologies, visit premedtec.com.