Ressler Finishes High In Marketing Competition
December 14, 2022 at 4:56 p.m.
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Among the students on Manchester's team was Rachael Ressler, business management major, Warsaw.
The IACBE competition tasked undergraduate student teams with solving a relevant, real-world challenge for Iconically's executive leadership. Students were challenged to assess the target audience and develop a go-to-market strategy. The Manchester University team developed a pre-meeting outline detailing their strategy and presented their research findings and plan to the judges and founders in a live virtual meeting.
Among the students on Manchester's team was Rachael Ressler, business management major, Warsaw.
The IACBE competition tasked undergraduate student teams with solving a relevant, real-world challenge for Iconically's executive leadership. Students were challenged to assess the target audience and develop a go-to-market strategy. The Manchester University team developed a pre-meeting outline detailing their strategy and presented their research findings and plan to the judges and founders in a live virtual meeting.
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