Beaman Grant From K21 Health Will Boost Marketing
February 12, 2018 at 5:22 p.m.
By Dan [email protected]
The promotional effort is the result of a $15,000 grant from the K21 Health Foundation announced in December.
The grant will allow Beaman Home to raise awareness of available services, underscore the agency’s funding needs, and a general rebranding of the organization, according to a news release.
A billboard campaign in Beaman’s tri-county service area – Kosciusko, Fulton and Marshall counties – will raise awareness and remind citizens about the 24/7 crisis hotline, the release said.
[[In-content Ad]]
A rebranding plan for the organization will capture its recent growth and include an updated logo.
A series of five new billboards will be on display, possibly as soon as next month, said Trina Hoy, the donor engagement specialist for Beaman.
Hoy was unsure when the logo would be unveiled.
A direct mail campaign will be developed and sent to donor prospects throughout the service area in order to help identify new donors and assist in controlling costs.
Each of the new objectives will involve the use of local businesses.
Eagle Outdoor Advertising will build and maintain the billboards. Allegra Marketing Print Mail will source the mailers, and 212 Media Studios will rejuvenate The Beaman Home’s image with a new logo, according to the release.
K21 Health Foundation exists for the benefit of Kosciusko County residents to ensure health care services are provided and to advance prevention and healthy living.
The promotional effort is the result of a $15,000 grant from the K21 Health Foundation announced in December.
The grant will allow Beaman Home to raise awareness of available services, underscore the agency’s funding needs, and a general rebranding of the organization, according to a news release.
A billboard campaign in Beaman’s tri-county service area – Kosciusko, Fulton and Marshall counties – will raise awareness and remind citizens about the 24/7 crisis hotline, the release said.
[[In-content Ad]]
A rebranding plan for the organization will capture its recent growth and include an updated logo.
A series of five new billboards will be on display, possibly as soon as next month, said Trina Hoy, the donor engagement specialist for Beaman.
Hoy was unsure when the logo would be unveiled.
A direct mail campaign will be developed and sent to donor prospects throughout the service area in order to help identify new donors and assist in controlling costs.
Each of the new objectives will involve the use of local businesses.
Eagle Outdoor Advertising will build and maintain the billboards. Allegra Marketing Print Mail will source the mailers, and 212 Media Studios will rejuvenate The Beaman Home’s image with a new logo, according to the release.
K21 Health Foundation exists for the benefit of Kosciusko County residents to ensure health care services are provided and to advance prevention and healthy living.
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