Go Somebody

July 28, 2016 at 4:25 p.m.


Well, it's Super Bowl weekend.

WOOOOOO HOOOOO!!!

But since the Green Bay Packers lost to Arizona in the playoffs, it's more like woo hoo.

See, I really don't care who wins so it kind of takes a little bit of the fun out of it. There are always the commercials, I guess.

I know, I know, I live in Indiana. I should be cheering for the Colts. Can't do it. Can't even really cheer for the American Football Conference team, really.

It just doesn't have the right feel for me.

I don't begrudge Colts fans their time in the limelight. Every team's fans should get that once in a while.

But Colts fans are a bit different anyway in my humble opinion. Seems like there are tons of bandwagon Colts fans. Well, I mean, except the ones who were Baltimore fans back in 1984 when the Mayflower moving trucks rolled the Colts into Indianapolis in the middle of the night.

I suppose there were fans who immediately became Colts fans in 1984 and stayed with them though the early lean seasons in Indianapolis. But there are plenty others who only became fans when No. 18 showed up and the Colts started winning. It was the trendy thing to do.

I guess I might be considered a bit of a snob when it comes to National Football League fandom. I have this big thing about tradition and rivalries and playing outdoors. Domes are wimpy.

I think teams like the Packers and the Bears - even though I despise the Bears - are the real deals in football. Other teams that bounce around to different cities and change their names and play indoors - not so much.

But what do I know?

Since it is Super Bowl weekend, attention turns, without fail, to advertising as much as football. We here at the Times-Union know a little bit about advertising, so I thought I would share some NFL nonsense.

We got an e-mail from the Hoosier State Press Association regarding what we can and can't do with regard to advertising the Super Bowl.

The NFL used the HSPA to communicate its message to all of us Indiana newspaper types.

It's ridiculous.

Here ya go:

"A reminder that the NFL does protect its multiple trademarks tied to the Super Bowl and its participating teams. They will monitor advertising and seek compensation when they believe their trademarks have been infringed.

So, while you can use Super Bowl and the Indianapolis Colts in your news content to discuss the upcoming game, any advertising should avoid use of the following:

Super Bowl

NFL

Super Sunday

Colts

Saints

NFL shield logo

Super Bowl logo

Colts or Saints logo, helmets, etc.

AFC or NFC

You can refer to:

The Big Game in February

The Big Game in Miami

The Professional Football Championship Game

The date of the Game (Feb. 7)

Indianapolis vs. New Orleans (but not team names)

Go, Blue and White

Go, Horse

Go, Blue."

Or, you can make fun of the fact you cannot say Super Bowl by blacking it out of the ad.

You also can't make tickets to the game a promotional prize without NFL authorization or through an arrangement with an official sponsor that has permission form the NFL."

Go, Horse? Are you kidding me?

Of course, fearing the NFL trademark Nazis would swoop down upon us, our advertising department fully complied with the nonsensical rules of the NFL.

None of our ads said "Super Bowl" or "Colts."[[In-content Ad]]I mean, after all, the NFL surely can't afford to have their "trademarks" abused by the likes of the Times-Union.

We might have made an extra couple of hundred bucks using those "trademarks," like "Super Sunday."

Should we all feel sorry for the NFL? In this recessional economy, is the NFL teetering on the brink of the brink of insolvency?

RazorGator.com, the secondary ticket sales company, reports the sales volume of tickets for the Super Bowl is up 86 percent compared to last year year, with the average price on the secondary market at $2,790 a ticket.

Brendan Ross is the president and CEO of RazorGator. He told bizoffootball.com that 84 percent of tickets he's sold are from outside Florida but Florida is still the top market for tickets at 16 percent. The rest of the top 5 are Louisiana, 13 percent; New York, 12 percent; Illinois, 11 percent; and Georgia 10 percent. Indiana came in eighth but was on the rise.

Ross said New Yorkers are paying for the best seats at an average of $4,273 per ticket, Indiana is spending $3,135 per ticket and Louisiana is spending $2,782 per ticket

The highest asking price for a ticket? $85,000 for an eight-person suite. Currently, the highest asking price is for lower 40-yard-line seats at $5,100 each.

One of Ross' customers from New York paid $7,900 for club seats on the 50 yard-line.

So, as anyone can plainly see, the NFL is in deep financial trouble and must protect itself from the likes of the Times-Union.

Give me a break.

The upside is that I have seen a bunch of ads in Indiana newspapers that appear to have ignored the NFL and their trademark warnings.

Enjoy the game everybody.

It's the Young Male Horses That Are Usually Not Castrated And Have Not Attained An Arbitrarily Designated Age against the Ones Officially Recognized Especially Through Canonization As Pre-eminent For Holiness.

May the best team win.

Well, it's Super Bowl weekend.

WOOOOOO HOOOOO!!!

But since the Green Bay Packers lost to Arizona in the playoffs, it's more like woo hoo.

See, I really don't care who wins so it kind of takes a little bit of the fun out of it. There are always the commercials, I guess.

I know, I know, I live in Indiana. I should be cheering for the Colts. Can't do it. Can't even really cheer for the American Football Conference team, really.

It just doesn't have the right feel for me.

I don't begrudge Colts fans their time in the limelight. Every team's fans should get that once in a while.

But Colts fans are a bit different anyway in my humble opinion. Seems like there are tons of bandwagon Colts fans. Well, I mean, except the ones who were Baltimore fans back in 1984 when the Mayflower moving trucks rolled the Colts into Indianapolis in the middle of the night.

I suppose there were fans who immediately became Colts fans in 1984 and stayed with them though the early lean seasons in Indianapolis. But there are plenty others who only became fans when No. 18 showed up and the Colts started winning. It was the trendy thing to do.

I guess I might be considered a bit of a snob when it comes to National Football League fandom. I have this big thing about tradition and rivalries and playing outdoors. Domes are wimpy.

I think teams like the Packers and the Bears - even though I despise the Bears - are the real deals in football. Other teams that bounce around to different cities and change their names and play indoors - not so much.

But what do I know?

Since it is Super Bowl weekend, attention turns, without fail, to advertising as much as football. We here at the Times-Union know a little bit about advertising, so I thought I would share some NFL nonsense.

We got an e-mail from the Hoosier State Press Association regarding what we can and can't do with regard to advertising the Super Bowl.

The NFL used the HSPA to communicate its message to all of us Indiana newspaper types.

It's ridiculous.

Here ya go:

"A reminder that the NFL does protect its multiple trademarks tied to the Super Bowl and its participating teams. They will monitor advertising and seek compensation when they believe their trademarks have been infringed.

So, while you can use Super Bowl and the Indianapolis Colts in your news content to discuss the upcoming game, any advertising should avoid use of the following:

Super Bowl

NFL

Super Sunday

Colts

Saints

NFL shield logo

Super Bowl logo

Colts or Saints logo, helmets, etc.

AFC or NFC

You can refer to:

The Big Game in February

The Big Game in Miami

The Professional Football Championship Game

The date of the Game (Feb. 7)

Indianapolis vs. New Orleans (but not team names)

Go, Blue and White

Go, Horse

Go, Blue."

Or, you can make fun of the fact you cannot say Super Bowl by blacking it out of the ad.

You also can't make tickets to the game a promotional prize without NFL authorization or through an arrangement with an official sponsor that has permission form the NFL."

Go, Horse? Are you kidding me?

Of course, fearing the NFL trademark Nazis would swoop down upon us, our advertising department fully complied with the nonsensical rules of the NFL.

None of our ads said "Super Bowl" or "Colts."[[In-content Ad]]I mean, after all, the NFL surely can't afford to have their "trademarks" abused by the likes of the Times-Union.

We might have made an extra couple of hundred bucks using those "trademarks," like "Super Sunday."

Should we all feel sorry for the NFL? In this recessional economy, is the NFL teetering on the brink of the brink of insolvency?

RazorGator.com, the secondary ticket sales company, reports the sales volume of tickets for the Super Bowl is up 86 percent compared to last year year, with the average price on the secondary market at $2,790 a ticket.

Brendan Ross is the president and CEO of RazorGator. He told bizoffootball.com that 84 percent of tickets he's sold are from outside Florida but Florida is still the top market for tickets at 16 percent. The rest of the top 5 are Louisiana, 13 percent; New York, 12 percent; Illinois, 11 percent; and Georgia 10 percent. Indiana came in eighth but was on the rise.

Ross said New Yorkers are paying for the best seats at an average of $4,273 per ticket, Indiana is spending $3,135 per ticket and Louisiana is spending $2,782 per ticket

The highest asking price for a ticket? $85,000 for an eight-person suite. Currently, the highest asking price is for lower 40-yard-line seats at $5,100 each.

One of Ross' customers from New York paid $7,900 for club seats on the 50 yard-line.

So, as anyone can plainly see, the NFL is in deep financial trouble and must protect itself from the likes of the Times-Union.

Give me a break.

The upside is that I have seen a bunch of ads in Indiana newspapers that appear to have ignored the NFL and their trademark warnings.

Enjoy the game everybody.

It's the Young Male Horses That Are Usually Not Castrated And Have Not Attained An Arbitrarily Designated Age against the Ones Officially Recognized Especially Through Canonization As Pre-eminent For Holiness.

May the best team win.
Have a news tip? Email [email protected] or Call/Text 360-922-3092

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