Financial Impact Minimal In WCS Tiger Logo Mixup
July 28, 2016 at 4:25 p.m.
By David [email protected]
But the logo will eventually disappear from all things WCS has put it on.
In a telephone interview Monday afternoon, James D. Aronowitz, associate general counsel with The Collegiate Licensing Company, Atlanta, Ga., said that by no means is CLC requiring Warsaw Schools to cease using the logo immediately. In discussions between Aronowitz and WCS attorney Max Reed, Aronowitz said they are working toward WCS to phase out the use of the tiger logo. The talks have been very amicable, he said.[[In-content Ad]]With the phase out, Aronowitz said there are two goals they want to accomplish. First, that the University of Missouri's trademark rights are acknowledged, and, second, that the use of the logo will be phased out. However, Aronowitz said, CLC doesn't want to cause a financial problem for WCS in phasing out the use of the logo.
For the past two to four years, Warsaw Community Schools has used a Tiger logo on its shirts, signs and other materials that it apparently had no legal right to use.
Recently, the school corporation received a cease-and-desist order from CLC. The tiger logo is a trademark developed and protected by the University of Missouri.
Truman the Tiger, the university's official mascot, was born in 1986. He is named after Harry S. Truman, the 33rd president of the United States, who was from Independence, Mo.
Reed had Warsaw Community High School Principal Troy Akers provide him a list of where the tiger logo was used. The list was more than a page long and was sent to CLC's attorney. On that list are items such as athletic stationary, staff shirts, uniforms, wrestling mat, signage and displays on entry doors and record boards, signs at the high school, decals placed on trash cans at various athletic fields and for the high school cafeteria remodel last year.
Aronowitz said CLC does not go looking for infringement on their trademarks. However, people and businesses often report misuse of them to CLC.
He recommended that when Warsaw develops a new mark for the school corporation, to run it by him so they can discuss it further. He also recommended the school corporation develop its own design instead of using something already available.
Warsaw is not the first school to use a trademarked logo, Aronowitz said. CLC has contacted other schools regarding use of logos that were trademarked.
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But the logo will eventually disappear from all things WCS has put it on.
In a telephone interview Monday afternoon, James D. Aronowitz, associate general counsel with The Collegiate Licensing Company, Atlanta, Ga., said that by no means is CLC requiring Warsaw Schools to cease using the logo immediately. In discussions between Aronowitz and WCS attorney Max Reed, Aronowitz said they are working toward WCS to phase out the use of the tiger logo. The talks have been very amicable, he said.[[In-content Ad]]With the phase out, Aronowitz said there are two goals they want to accomplish. First, that the University of Missouri's trademark rights are acknowledged, and, second, that the use of the logo will be phased out. However, Aronowitz said, CLC doesn't want to cause a financial problem for WCS in phasing out the use of the logo.
For the past two to four years, Warsaw Community Schools has used a Tiger logo on its shirts, signs and other materials that it apparently had no legal right to use.
Recently, the school corporation received a cease-and-desist order from CLC. The tiger logo is a trademark developed and protected by the University of Missouri.
Truman the Tiger, the university's official mascot, was born in 1986. He is named after Harry S. Truman, the 33rd president of the United States, who was from Independence, Mo.
Reed had Warsaw Community High School Principal Troy Akers provide him a list of where the tiger logo was used. The list was more than a page long and was sent to CLC's attorney. On that list are items such as athletic stationary, staff shirts, uniforms, wrestling mat, signage and displays on entry doors and record boards, signs at the high school, decals placed on trash cans at various athletic fields and for the high school cafeteria remodel last year.
Aronowitz said CLC does not go looking for infringement on their trademarks. However, people and businesses often report misuse of them to CLC.
He recommended that when Warsaw develops a new mark for the school corporation, to run it by him so they can discuss it further. He also recommended the school corporation develop its own design instead of using something already available.
Warsaw is not the first school to use a trademarked logo, Aronowitz said. CLC has contacted other schools regarding use of logos that were trademarked.
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