Interra Credit Union Names Richard CEO

March 4, 2022 at 6:57 p.m.

By -

Joel Richard has been named chief experience officer (CXO), Amy Sink, CEO at Interra Credit Union, announced recently.

He will lead efforts to integrate, align and improve brand experiences and exceed member expectations through all member interaction channels and using data and technology to drive experience, engagement and growth, according to a provided news release.

With over 14 years of experience at Interra, Richard has held a variety of roles in retail, most recently serving as senior vice president of member experience. He looks forward to the responsibilities and challenges this new role will provide, stated the release.

“My job is to continuously build and execute strategies that keep Interra as a leader in creating differentiating, consistent experiences,” said Richard. “Our members and communities are at the forefront of what we do, and our goal is to help Interra continue to grow and expand upon our foundation of building trust and bringing value in new ways.”

During his tenure at the credit union, Richard has been able to dive in and collaborate with various industry professionals.

“I’ve had the privilege of being a part of several credit union-based programs around collaboration and innovation – all with the intent to develop and implement ideas that drive member experience and loyalty,” he said.

Born and raised in Goshen, Northern Indiana is in Richard’s roots. He holds a bachelor’s degree in business management from Manchester University, North Manchester. He has been involved with the Goshen Kiwanis and is currently a part of the Goshen Chamber. He stays active and serves in various leadership roles within his church. He currently resides in Dunlap with his wife, Jami, and two kids.

Interra Credit Union, headquartered in Goshen, was charted in 1932 and has assets of $1.6 billion. The credit union’s field of membership spans 18 counties in northern Indiana, with more than 300 full- and part-time employees serving more than 87,000 members. Interra currently operates 16 offices in Elkhart, Kosciusko, LaGrange, Marshall and Noble counties and via a suite of robust electronic services at interracu.com.



Joel Richard has been named chief experience officer (CXO), Amy Sink, CEO at Interra Credit Union, announced recently.

He will lead efforts to integrate, align and improve brand experiences and exceed member expectations through all member interaction channels and using data and technology to drive experience, engagement and growth, according to a provided news release.

With over 14 years of experience at Interra, Richard has held a variety of roles in retail, most recently serving as senior vice president of member experience. He looks forward to the responsibilities and challenges this new role will provide, stated the release.

“My job is to continuously build and execute strategies that keep Interra as a leader in creating differentiating, consistent experiences,” said Richard. “Our members and communities are at the forefront of what we do, and our goal is to help Interra continue to grow and expand upon our foundation of building trust and bringing value in new ways.”

During his tenure at the credit union, Richard has been able to dive in and collaborate with various industry professionals.

“I’ve had the privilege of being a part of several credit union-based programs around collaboration and innovation – all with the intent to develop and implement ideas that drive member experience and loyalty,” he said.

Born and raised in Goshen, Northern Indiana is in Richard’s roots. He holds a bachelor’s degree in business management from Manchester University, North Manchester. He has been involved with the Goshen Kiwanis and is currently a part of the Goshen Chamber. He stays active and serves in various leadership roles within his church. He currently resides in Dunlap with his wife, Jami, and two kids.

Interra Credit Union, headquartered in Goshen, was charted in 1932 and has assets of $1.6 billion. The credit union’s field of membership spans 18 counties in northern Indiana, with more than 300 full- and part-time employees serving more than 87,000 members. Interra currently operates 16 offices in Elkhart, Kosciusko, LaGrange, Marshall and Noble counties and via a suite of robust electronic services at interracu.com.



Have a news tip? Email [email protected] or Call/Text 360-922-3092

e-Edition


e-edition

Sign up


for our email newsletters

Weekly Top Stories

Sign up to get our top stories delivered to your inbox every Sunday

Daily Updates & Breaking News Alerts

Sign up to get our daily updates and breaking news alerts delivered to your inbox daily

Latest Stories


CANCELLED: Statewide Silver Alert Declared For Woman From Warsaw
The Warsaw Police Department is investigating the disappearance of Melanie Wallen, a 52-year-old white female, 5 feet 7 inches tall, 100 pounds, blonde hair with blue eyes, last seen wearing a brown sweater, blue jeans, brown shoes and carrying a red purse.

Finley & Co Opens Center Street Location
Kosciusko Chamber of Commerce held a ribbon-cutting for Finley & Co., 217 E. Center St., Warsaw, Friday.

Hochstetler Chosen As DARE Essay Award Winner
NORTH WEBSTER - Wawasee Community Schools student Angel Hochstetler was selected as the 2024 Indiana DARE essay award winner.

County Council Approves Section Corner Backpay For Surveyor
When researching the salary requirements for the Kosciusko County surveyor this year, the county discovered it’s been in violation of state law for years regarding paying the surveyor for section corners.

Christmas Tree Lighting Ceremony At The Village Set For Saturday
WINONA LAKE – The Village at Winona will hold its Christmas tree lighting ceremony Saturday.