NORTH MANCHESTER – A team of five Manchester University undergraduate business students recently earned a second-place finish out of 18 teams in the International Accreditation Council for Business Education (IACBE) 2022 Virtual Live Case Competition.

Among the students on Manchester's team was Rachael Ressler, business management major, Warsaw.

The IACBE competition tasked undergraduate student teams with solving a relevant, real-world challenge for Iconically's executive leadership. Students were challenged to assess the target audience and develop a go-to-market strategy. The Manchester University team developed a pre-meeting outline detailing their strategy and presented their research findings and plan to the judges and founders in a live virtual meeting.