Pictured is Grace College Instructor of Marketing Erica Elliott (second from L) in the classroom with marketing students. Photo provided.
Pictured is Grace College Instructor of Marketing Erica Elliott (second from L) in the classroom with marketing students. Photo provided.
WINONA LAKE – As digital technology rapidly advances, companies are faced with the challenge of keeping up on the latest marketing trends and the subsequent impact on their business.

While companies struggle to find college graduates with the necessary skill set to meet these challenges, digital marketing job opportunities abound. Seeking to meet this demand, Grace College is launching a new digital marketing degree program this fall, according to a Grace news release.

“The School of Business offers a relevant and rigorous curriculum focused on developing professional competence and biblical stewardship in our students,” said Dr. Jeff Fawcett, dean of the School of Business and professor of marketing at Grace College. “As with all areas of concentration in the business school, the new digital marketing program has been designed to make students job-ready and ethically equipped to be successful contributors and leaders in the business world.”

Along with core business courses, digital marketing graduates will develop an understanding of online advertising, email and content marketing, social media strategies, metrics and conversions, user interface and experience, web design and SEO.  Students will also be encouraged to obtain the American Marketing Association's Professional Certified Marketer Digital Marketing Certification as part of their course of study.

Grace College Instructor of Digital Marketing Erica Elliott says the digital marketing job market is “hot right now,” and college graduates in this field are highly sought after in a variety of industries.  “These are desirable, well-paying jobs that make a significant impact on a company’s bottom line and long-term success,” Elliott said. “We’re ready to train students to meet this demand and prepare for a rewarding career.”

For more information about the Grace College School of Business, or to apply, visit www.grace.edu or call 800-544-7223.